Back in September I reviewed all five retro flavours in the Walkers Bring It Back flavour campaign. Crisp fans had the chance to vote to bring back their favourite classic flavour from a choice of; Toasted Cheese, Beef & Onion, Cheese & Chive, Lamb & Mint, and Barbecue. Today Walkers announced that the winning flavour that will now be back on the shelves is - BEEF & ONION!
I'm really pleased with the result as the Beef & Onion was also my favourite flavour and received the highest score in my review with a 9 out of 10. Funnily enough my second highest rating, an 8 out of 10 for the Cheese & Chive, also came second in the vote!
Here's the full announcement from Walkers:
BEEF & ONION HERE TO STAY!
After months of voting, Beef & Onion is crowned the winner of Walkers’ Bring it Back campaign
The nation has today spoken with the winner of Walkers Bring it Back competition being unveiled after a staggering 1.3 million votes were tallied from across the UK. Beef & Onion proved the most popular nostalgic flavour among crisp lovers, receiving almost 480,000 votes.
The competition which launched back in September, saw Walkers bring back five classic flavours and asked the nation to vote for their favourite via Twitter, Facebook and the Walkers website.
The second most popular flavour was Cheese & Chive, followed by Lamb & Mint, Toasted Cheese and Barbecue. As the winner, Beef & Onion will now remain on shelves alongside the newly reintroduced Marmite flavour.
Competition voting data also highlighted the incredible passion of crisp fans, with some voting thousands of times for a chance to keep their preferred flavour on shelves.
Gary Lineker, whom this years mark his 20th anniversary working with Walkers, said: “I’m not surprised we had such a huge response from Walkers crisps fans. A day doesn’t go by when I’m not asked by someone to bring back a flavour from the past. Now it seems, for Beef & Onion fans, their wish has come true!”
Commenting on the success of the competition, Walkers’ Marketing Director Rachel Holmes says: “The success of this campaign has absolutely exceeded all expectations. We’re delighted to have Beef & Onion back on shelves and for all the other Bring it Back flavours – be sure to hit the stores quick for those last few packs before they’re all gone!”
Walkers' Beef & Onion flavour will available to buy in stores nationwide from 23rd of November in a six pack single format.