I couldn't resist reviewing the new(ish) Rainbow Hoops from Asda. This blog has seen more than it's fair share of reviews for brightly coloured hoopy cereal. There was the original US Kellogg's Froot Loops, the launch of a UK Version in 2012 Limited Edition Kellogg's Froot Loops, which were followed in 2017 by a Unicorn themed variety. These last too are no longer available in the UK so I was pleased to find the Asda Rainbow Hoops to fill the gap.
The Asda Rainbow Hoops are the first time I've seen a supermarket own-brand join in. And luckily - I just so happened to have a box of Kellogg's Unicorn Froot Loops (from Germany!) and a mini box of the American Kellogg's Froot Loops in the house - so get ready for a lots of comparison photos.
Asda Rainbow Hoops: These are made with natural colours so it's not surprising that they are quite pale in colouring. They are also covered in a visible white sugary glaze which makes them even paler. The overall flavour is fine, although not as fruity as I was expecting, and far too sweet. I know this type of cereal is always going to be sugary but these were pushing it even for me.
Kellogg's Unicorn Froot Loops: I found these in Home Bargains for £1.49. I thought they were a return of the Unicorn Froot Loops from a few years ago, as they look identical, but it seem that these are imported from Germany (and even feature a wordsearch in German on the back). Even though these are also made with natural colours, they are much more colourful than the Asda Unicorn Hoops. The pinks and yellows are especially vibrant. I also preferred the flavour of these Kellogg's Unicorn Froot Loops, they manage to stay on the right side of sweetness and also have a generic fruity flavour in the background.
Kellogg's Froot Loops (US): Lastly, the craziness that is the original American Froot Loops from Kellogg's. These are packed full of colourings and look super bright next to the paler British versions. Personally, I find the bright blues and greens really off-putting in a food but they are fun as a one-off. The flavour is also the fruitiest and most distinctive.
Overall, my favourites are the Kellogg's Unicorn Froot Loops which have the right combination of colourful fun and sweetness (I know fans of American cereals will disagree!). Sadly they don't seem to be available in the UK anymore, but look out for them in bargain shops as they are available in other European countries.
If you've tried any of these cereals, especially the new Asda Unicorn Hoops, then let me know in the comments below.
I'll be back with some more reviews soon so check back.