Even though Kellogg's have recently released a UK version of Froot Loops I was still excited to receive this box of US Limited Edition Froot Loops Sooper Loopers (that's a tongue twister!) as a gift.
I've already mentioned on this blog that the ingredients between the UK and US versions are very different. The US version is packed full of sugar and colourings while the UK version has less sugar and only natural colours. Sure enough the first thing I noticed about the US cereal are the fantastic colours! I don't think we will ever get a UK cereal that includes such a bright blue colour, it must be illegal!
What makes these Froot Loops Sooper Loopers a Limited Edition? Not much it seems, but they do have a new cereal shape which looks like the number 8. They have quite a funky advert on Youtube which doesn't help explain the significance of the shape but I did learn that they are "part of a balanced breakfast". I wonder what you would have to eat to balance out this cereal and make it healthy, some raw spinach and a cholesterol lowering yogurt perhaps?
If you haven't tried US Froot Loops then you really should give them a go, they are unlike anything you can get on these shores. The flavour is super sweet and fruity but the real surprise was the lemon taste, which is quite dominant. It's a very sweet fruity flavour which is nicely moreish. The front of the box says that there are "natural fruit flavours" but the ingredients don't actually list any real fruit. According to google the flavours are Cherry, Orange, Lemon, Lime, Blueberry, and Berry. They all tasted quite lemony to me.
I'd be wary of giving these to my kids and I'm glad we have a healthier version here in the UK, but even I can't deny that this is a really fun cereal!