Christmas adverts are an event in themselves nowadays and I must admit that I always look forward to what the big brands will come up with at this time of year.
Cadbury is getting into the festive spirit with a fun commerical featuring an advent calendar brought to life! It's formed by 24 unique Cadbury purple trucks, which in a special twist will travelling across the UK and visiting a different location every day in December.
The new advert is hitting TV screens on 7th November but here's an early look! Go to www.youtube.com/watch?v=S1UdCPVdJEo or just watch below:
More info on the advert from Cadbury:
Directed by award winning director David Lodge, the ad will be running throughout November and December’s Christmas schedule. The scene is set at the home of Cadbury in Bournville, the impressive opening spectacle showcases a whole host of giant treats ready to fill the portable advent calendar – even Santa pops in to check everything is ready for the big day.
The journey of the giant Cadbury Advent Calendar continues to the sound of the catchy theme tune taken from Thunderbirds, building anticipation and excitement. You’ll see the trucks pass through quintessential British landscapes on their quest to deliver joy to the nation before the ad culminates with a final iconic aerial shot of all the trucks in advent formation.
Claire Low, Marketing Manager at Mondelèz International, said: “Cadbury has a well-loved place in family homes during the festive period and has been bringing joy to the Christmas Countdown with its advent calendars for over 50 years. Inspired by this, we created the ultimate advent calendar that delivers joy in a way that only Cadbury can at Christmas. Don’t forget to keep your eyes peeled in case a Cadbury trucks opens its doors near you!”
You will also have the chance to see the joy unfold in the real world through a series of 3 x 20 second spots which will capture the magic that lies behind the truck doors as they arrive at their destination throughout December, these will be available to view on TV, VOD and online platforms from December 5th.
To see the joy unfold visit https://www.youtube.com/watch?
v=S1UdCPVdJEo or go to www.facebook.com/cadburyUK. To tweet your reaction use @CadburyUK with the hashtag #freethejoy.