19 Jan 2015

Around the World: Israel - Elite Taami Chocolate Bar

If you've a regular reader of my blog then you may have noticed the "Around the World" tab at the top. I started this challenge, to review snacks/chocolate from at least 80 countries, with a lot of enthusiasm, but I have to admit that it's been a long time since I last featured a new country. One of my blog resolutions for 2015 is to pick up this challenge and complete the initial stage of 80 countries by the end of the year. 

Since I always try to find these international snacks in local shops or grocery stores around London, rather than ordering from specialists online, I decided to take a closer look at the World Foods section in my local Tesco. They have quite a large selection of kosher groceries and I was immediately drawn to this Taami Chocolate bar. It's described as a milk chocolate bar with puffed rice and nougat-caramel cream filling. 

The Elite chocolate factory was established in 1933 in Ramat Gan, Israel, and merged with a company called Strauss in 2004. The Elite Taami is one of their classic chocolate bars and it seems that it is especially popular with teenagers and younger people - if anyone has further information please feel free to leave a comment below!

From the description (milk chocolate, nougat, and caramel) I thought this chocolate bar might be a bit like a Mars bar, but with added puffed rice. It turned out, of course, to be quite different, without any of the chewy texture of a Mars Bar. Instead the Taami chocolate bar is filled with plenty of puffed rice within the sweet nougat layer, which gives the bar a crispy, almost wafer-like, texture. The layer of caramel on top is quite soft and adds a lovely contrast to the crispier layers underneath. The outer layer is made up of a thin covering of milk chocolate which is very sweet but has a decent enough cocoa flavour. The overall combination of crispy, crunchy layers and sweet caramel with chocolate all creates a very tasty chocolate bar indeed and a great success to rekindle my Around the World challenge.

If you've tried the Elite Taami chocolate bar before then I'd love to know what you thought in the comments below. Thank you!

Around the World: Elite Taami Chocolate Bar

Country of Origin: Product of Israel.
Rating: 8 out of 10.
Nutrition: 203 calories per 40g bar.
Purchased: Tesco.
Price: £0.70p.


  1. Have you tried anything Icelandic yet? I'm willing to pick something up when i'm there in March, or you can order online

    1. It's so funny because I had written at the end of this post (and then decided to edit it out) that I the next countries I'm hoping to find are Russia and Iceland.

      I'd definitely appreciate any help with the Iceland snacks. If you bring something back or can recommend a particular product to try that I can buy online, that would be really helpful.

    2. I've recently visited Iceland most Icelandic foods revolve around dried fish, shark, skyr yoghurt, hotdogs from a special stand in rekjavik(the best I've ever tasted) and liquorice. A lot of the food there seems to be imported so rare international foods here in the U.K. are equally as common as their own out there.

    3. From Danielle:

      skyr is so good! you can get it imported here but the shipping costs is totally ridiculous (understandably as it has to be chilled) - there are people making it here, but you'd want the real deal! Hot dogs also amazing and i love liquorice so it was right up my street. I had an ice cream bar that was like a Feast, but instead of chocolate in the middle it was liquroice.

      ive stayed away from the shark and dried fish - i stuck to icelandic donuts instead :-)

    4. Hi Danielle, I can see that you commented and that it isn't showing up. I've pasted it in myself above which I know isn't ideal. I can't really find an answer to why this is happening, I'm still searching though...

    5. it's very odd, its a bit hit and miss!

      if you let me know if there's anything off that list i can pick up a couple of bits for you in march, unless you feel like making an order online!

    6. Thanks Danielle, it's very kind of you to offer. I'll let you know if I manage to find anything online :)

  2. @Anon above

    Thank you for all the info regarding Icelandic food!


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