I've always wanted to try Joe & Seph's range of popcorn and I finally found some on a recent trip to Selfridges Food Hall. I was greeted with an abundant range of flavours but I couldn't resist the sound of the Caramel, Coconut and Cinnamon. I figured I may as well start off with the classics before I move on to the more adventurous sounding flavours! Also as I adore both coconut and cinnamon this flavour combination was immediately appealing.
Joe & Seph's popcorn has been uniquely prepared so as to release different flavours whilst you are eating, essentially creating a layering effect of flavours. For the Caramel, Coconut and Cinnamon they describe the layering as; firstly you will "taste our smooth caramel followed by the Saigon cinnamon and our special blend of exotic spices with the coconut flourishing in your mouth to finish".
As soon as I opened the packet I could instantly smell the exotic blend of coconut and cinnamon. Heaven! This is probably as good a point as any to admit that I'm not a great fan of shop bought popcorn. I love the freshly made stuff, cinema popcorn can be quite nice too, but I don't like popcorn which is covered in overly thick and sickly toffee coatings. Thankfully Joe & Seph's Popcorn is a completely different experience to the usual toffee popcorn. The caramel coating is crispy but not too thick, it lightly coats the popcorn giving it a deliciously crunchy texture. The inner popcorn is light and fluffy and just melts in the mouth.
However all this is still secondary to the gorgeous flavours of the popcorn itself. The layering of the flavours is genuinely phenomenal. Firstly the caramel is sweet and creamy, followed by the rich cinnamon spice and then there is the gorgeous coconut which lingers at the end. It's simply popcorn perfection.
What do you think of the Joe & Seph's Popcorn range and which of their flavours would you try?