26 Jul 2013

FUEL 10K Review & WIN TWO WEEKS Supply of FUEL Breakfast Products!

I was recently contacted by FUEL in order to review their range and also offering my readers the chance to WIN two weeks supply of Fuel products! See below for full details of the prize. The FUEL cereal range currently consists of an Energy Granola which boasts an added Guarana and Vitamin B mix, in either Chocolate Loaded or Nut Loaded varieties.  There is also an innovative Liquid FUEL Breakfast milkshake in Strawberry, Caramel Latte or Chocolate flavours, each with 20g of protein and less than 1% fat. Lastly, there are the quick and easy Porridge Pots which come in three delicious flavours; Golden Syrup, Apple & Cinnamon and Forest Fruits.

The FUEL packaging is certainly different. It's masculine black box and slightly angry looking eye immediately command your attention! The large silver letters proclaiming FUEL YOUR 10K HOURS introduce the basic idea behind this whole range. Inspired by the Malcolm Gladwell book Outliers, the 10k hours theory explains that perfection is achieved after 10,000 hours of practise. As FUEL themselves say "our products are designed to provide the morning sustenance to anyone on the 10k hours journey - whether they're an athlete, artist, businessman, musician - anyone who is in the pursuit of excellence!"

FUEL NUT LOADED GRANOLA. I'm sure most people can relate to that philosophy in one way or another, and it's a great idea for a breakfast range, but the real test is whether the products taste good! I tried out the FUEL Nut Loaded Granola which is a wholesome mix of oats, seeds and roasted nuts, such hazelnuts, almonds, pecans, walnuts and coconut. The granola is extremely tasty with generously large chunks and a delicious caramel flavour providing a background sweetness. The combination of guarana and added b vitamins is supposed to provide a natural energy boost, which is certainly something I need in the morning! I also found this granola great to enjoy by putting it into little pots to nibble on during the day as a filling snack.

LIQUID FUEL  - STRAWBERRY. A quick solution to a breakfast on the go are these Breakfast Milk Drinks. My hubby is one of those people who very rarely makes time for breakfast, so I gave him a Liquid FUEL drink sp that he could try it at work. It's a delicious drink, that tastes very similar to a strawberry milkshake, but with the added satisfaction of knowing that it's packed with protein and low in fat.

FUEL INSTANT PORRIDGE POT - GOLDEN SYRUP. I'm a huge fan of porridge, it's one of my favourite breakfasts, but I have to admit that I've never tried an instant porridge pot of this type before. I probably had quite low expectations about the flavour, but I'm happy to admit I was completely wrong. I left the porridge for longer than the time given on the pot (2 mins), as it hadn't quite thickened up enough in that time, but once it had, I loved the flavour and the sweetness from the golden syrup. The whole thing was very filling and satisfying, and I'll definitely be trying these again!


Full prize consists of 14 days worth of FUEL products: 2 boxes of granola, 6 bottles of Liquid Fuel drink and 4 porridge pots.

To enter please answer the following question:

What is the theory for achieving perfection that inspired FUEL?

a)  1k hours Theory
b)  5k hours Theory
c)  10k hours Theory

Just reply to one of my competition tweets HERE with the answer. Or if you're not on Twitter simply send me an email to grocerygems@gmail.com with the answer and your name and address details. 

Competition CLOSES next week on Thursday 1st August at 5pm. Good luck!

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